FreightAmigo_ Keys to Success of Cross Border E-commerce Platforms – Understand Marketing Strategies of Walmart, Amazon, and Alibaba

Author Name: Emma Lui – Marketing Analyst at FreightAmigo

Pandemic persists is causing temporary or even permeant businesses closure. In contrast, the cross-border e-commerce industry has flourished with the rise of online shopping at the same time. eMarketer, a well-known global market research institute, predicted that global e-commerce sales will account for one-fifth of the overall retail sales in 2024. This implies that the e-commerce market has enormous potential for the retail industry. Walmart, Amazon, Alibaba, and eBay are typical examples of e-commerce giants. FreightAmigo will walk through the keys to success of these cross-border e-commerce platforms with you in this article.

Three Reasons for the Success of Cross-Border E-Commerce

Reasons for the Success of E-commerce Platforms (1): “Customer-Oriented” to Boost Customer Loyalty

When taking the consumer’s point of view in mind, you can introduce more services that meet the needs of consumers and make them your loyal consumers. For example, the ‘Prime membership service’, launched by Amazon, allows members not only to participate in the Prime member promotion day, enjoy express delivery, free shipping, and other logistics services, but also to download games, and movies and enjoy a series of entertainment services on the platform. That makes e-commerce platform become an evident part of our lives.

In addition to the membership system, cross-border e-commerce giants also have another common feature – regular tailor-made promotional offers. Online shopping platforms, such as Amazon and AliExpress, issue coupons frequently, hold promotional days regularly, increase product diversity from time to time to attract global users.

Reasons for the Success of E-commerce Platforms (2): Optimize Operational Efficiency with Technology to Increase Sales

Data management has become a global trend. With big data analysis, e-commerce can get a head start on market sales with these consumer behavior statistics. For example, “Recommended for you”, “Related to items you’ve viewed”, “Customers who bought this item also bought”, etc. These are the results from customer data management, which are useful tactics in stimulating online shopping intentions.

Popular e-commerce platforms such as Amazon and Walmart, have gradually digitized their product management process with algorithms and AI management technologies. Commodity replenishment, transportation management, consumer surveys, cost control, prediction of consumption trends etc. can be all monitored under data management system. This reduces labor costs, keep up with consumer demand, and improve sales and operational efficiency in long-run.

Also, Walmart has adopted data technology to successfully shorten the time cost of analyzing sales figures from 1 month to only 20 minutes. Figuring out pricing errors in a short period of time is a definite advantage in e-commerce.

Reasons for the Success of E-Commerce Platforms (3): Provide Seamless Logistics Services

Providing consumers with fast and convenient delivery services is one of the keys to e-commerce platform success. As a pioneer in cross-border e-commerce, Amazon has its own warehousing and logistics network in the United States. They can then handle warehouse management, checkout, distribution, and customer service smoothly with its own sea and air freight services network. Seamless logistics and distribution services allow them to offer same-day delivery for their customers in the United States!

FreightAmigo’s latest product, AmiGo Post, provides seamless logistics solutions for e-commerce companies. We not only support worldwide shipping in Asia, Europe, the United States, Australia, New Zealand and other regions, but also provide a series of supply chain services, such as trade finance, customs clearance, insurance for you. Without contract binding and minimum consumption, we can arrange your delivery in 1-stop!

If you have any questions about AmiGo Post, feel free to contact the FreightAmigo customer service team to Make Trade Easier!

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FreightAmigo’s latest International Parcel Shipping solution, AmiGo Post, provides one-stop access to freight booking, customs clearance, cargo insurance and trade finance. It eliminates the hassle of arranging logistics and allowing you to focus on business development!  Let’s Make Trade Easier!

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