Cookies Policy: Understanding Your Digital Footprint on FreightAmigo

Introduction: The Importance of Informed Consent

At FreightAmigo, we believe in transparency and empowering our users with knowledge. As a leading digital logistics platform, we understand the importance of data in providing seamless, efficient services. However, we also recognize the significance of user privacy and the need for informed consent. This article delves into our cookie policy, explaining what cookies are, how we use them, and why they matter to you as a user of our digital supply chain finance platform.

What Are Cookies?

Cookies are small text files that websites store on your device when you visit them. They serve various purposes, from remembering your preferences to analyzing site traffic. While cookies are often seen as a technical necessity for many website functions, it's crucial to understand that they can also store personal data. At FreightAmigo, we want you to make an informed decision about whether you agree to our use of cookies.

Our Commitment to Transparency

Our privacy policy is designed to give you a comprehensive understanding of how we collect and process data, including our use of cookies. We believe that by providing this information, we empower you to make appropriate decisions about your privacy settings. It's important to note that you have the flexibility to change your cookie settings at any time.

Types of Cookies We Use

At FreightAmigo, we use three main types of cookies, each serving a specific purpose in enhancing your experience on our digital logistics platform:

1. Necessary Cookies

These cookies are essential for the basic functionality of our website. Without them, you wouldn't be able to use our digital platform effectively. Necessary cookies enable visitors to navigate the site and use its features, such as:

• Setting your privacy preferences
• Logging into your FreightAmigo account
• Filling out forms for quote requests or shipment bookings

Refusing these cookies may prevent our website from providing the services you've requested. For instance, you might not be able to access our freight quote comparison tool or track your shipments in real-time.

2. Statistical Cookies

Statistical cookies make our website more user-friendly by remembering your choices and preferences. These cookies collect information about how you use our site, providing us with valuable insights. For example:

• Your preferred language setting
• Your geographical location for personalized service offerings
• Which pages on our site receive the most traffic
• How visitors navigate through our digital logistics platform

This data helps us continually improve our services, ensuring that our digital supply chain finance platform meets the evolving needs of our users.

3. Marketing Cookies

Marketing cookies and related technologies are used to deliver advertisements that are relevant to your interests, even when you're browsing other websites. At FreightAmigo, we use both first-party and third-party cookies and technologies for this purpose. Here's what you need to know about our marketing cookies:

• We carefully select and contract with partners who process personal data on our behalf.
• If you choose not to allow these cookies, you won't receive our targeted advertisements.
• These cookies help us tailor our marketing efforts to provide you with information about services that might be most beneficial to your logistics needs.

Your Control Over Cookies

We believe in giving you control over your data. That's why we've made it easy for you to manage your cookie preferences:

• You can change your cookie settings at any time through our website.
• You have the option to accept or reject different types of cookies based on your comfort level.
• We provide clear information about what each type of cookie does, so you can make an informed decision.

The Impact of Cookies on Your FreightAmigo Experience

Understanding how cookies affect your experience on our digital logistics platform is crucial. Here's how each type of cookie contributes to the services we offer:

Necessary Cookies and Core Functionality

Necessary cookies are the backbone of your interaction with FreightAmigo. They enable you to:

• Compare door-to-door freight quotes for various shipping methods, including international courier, airfreight, sea freight, rail freight, and trucking solutions.
• Book your preferred shipping option online seamlessly.
• Track your shipment status in real-time, connecting you to over 1000 reputable airlines and shipping lines.
• Access our one-stop services for customs clearance, cargo insurance, and trade finance.
• Automate shipment documents, reducing paperwork and improving efficiency.

Without these cookies, navigating our digital platform and utilizing these essential features would be challenging, if not impossible.

Statistical Cookies and Service Improvement

Statistical cookies play a crucial role in helping us enhance your experience on FreightAmigo. By analyzing the data collected through these cookies, we can:

• Identify which features of our digital logistics platform are most popular among users.
• Understand how users interact with our freight quote comparison tool.
• Optimize our shipment tracking system based on user behavior.
• Improve the user interface of our customs clearance and trade finance services.
• Enhance the responsiveness of our 24/7 logistics expert support system.

These insights allow us to continually refine our digital supply chain finance platform, ensuring it meets the evolving needs of our diverse user base.

Marketing Cookies and Personalized Services

While some users may be wary of marketing cookies, they serve an important purpose in providing a tailored experience. With marketing cookies, we can:

• Offer personalized freight solutions based on your previous searches and bookings.
• Provide targeted information about trade finance options that may benefit your business.
• Alert you to relevant customs clearance services based on your frequent shipping routes.
• Suggest appropriate cargo insurance options tailored to your typical shipments.
• Inform you about new features or services that align with your logistics needs.

By allowing marketing cookies, you enable us to provide a more personalized and efficient logistics experience, potentially saving you time and resources in managing your supply chain.

FreightAmigo's Commitment to Data Privacy

As a digital logistics platform at the forefront of TradeTech, FreightAmigo is committed to maintaining the highest standards of data privacy and security. Our approach to cookies is just one aspect of this commitment. Here's how we ensure the responsible use of your data:

• Strict partner vetting: We carefully select and contract with partners who process personal data on our behalf, ensuring they adhere to our high privacy standards.
• Transparency: Our privacy policy provides detailed information about how we collect, use, and protect your data.
• User control: We give you the power to manage your cookie preferences, allowing you to tailor your privacy settings to your comfort level.
• Data minimization: We only collect and process the data necessary to provide and improve our services.
• Regular audits: We conduct frequent reviews of our data practices to ensure ongoing compliance with privacy regulations and best practices.

The Future of Cookies in Digital Logistics

As the digital logistics landscape evolves, so too will the technologies we use to enhance user experience and protect privacy. At FreightAmigo, we're always looking ahead to ensure our practices align with the latest developments in data protection and digital technology. Here's what we envision for the future:

• Enhanced user controls: We're exploring ways to give users even more granular control over their data and cookie preferences.
• Alternative tracking technologies: As the industry moves away from third-party cookies, we're investigating privacy-preserving alternatives that maintain functionality while enhancing user privacy.
• AI-driven personalization: We're looking into advanced artificial intelligence techniques that can provide personalized experiences with minimal data collection.
• Blockchain for data security: We're exploring blockchain technology to enhance the security and transparency of data processing in our digital supply chain finance platform.

Conclusion: Empowering You in the Digital Logistics Ecosystem

At FreightAmigo, we believe that informed users are empowered users. By understanding our cookie policy and how it impacts your experience on our digital logistics platform, you're better equipped to make decisions about your data and privacy. We're committed to providing a seamless, efficient, and personalized logistics experience while respecting your privacy preferences.

As we continue to innovate and expand our services across Hong Kong, Mainland China, Singapore, and beyond, your trust remains our top priority. We invite you to explore your cookie settings, ask questions, and provide feedback. Together, we can create a digital logistics ecosystem that's not only efficient and innovative but also respectful of individual privacy choices.

Remember, whether you're sending documents, parcels, or arranging international relocation, FreightAmigo is here to provide you with a hassle-free and enjoyable logistics experience. Your journey in the world of digital logistics starts here, and we're committed to making it as smooth and transparent as possible.