FreightAmigo's Perspective: Freightos Goes Public, Signaling a New Era in Digital Freight Booking

Introduction: A Milestone for Digital Freight Booking

The freight industry is witnessing a significant transformation as Freightos, a leading global freight booking and payment platform, announces its plans to go public through a merger with Gesher I Acquisition Corp. This development marks a crucial milestone in the digitalization of the freight industry, signaling a new era of transparency, efficiency, and technological advancement in global logistics.

Key facts from this groundbreaking announcement include:

• Freightos will be publicly listed on NASDAQ under the ticker symbol FROS
• The combined entity will have a pro forma enterprise value of approximately $435 million
• Freightos has experienced rapid growth with a 213% CAGR in gross booking value between 2019 Q1 and 2022 Q1
• The total addressable market for digital freight is estimated at US$1.8 trillion in GBV by 2025

As we at FreightAmigo observe this development, we recognize its potential to reshape the freight media landscape and accelerate the adoption of digital solutions in logistics. Let's delve deeper into what this means for the industry and how FreightAmigo's Digital Logistics Platform can help you navigate these changes.

The Rise of Digital Freight Booking: A Game-Changer for the Industry

Freightos' success and its decision to go public underscore the growing importance of digital solutions in the freight industry. The platform's ability to connect various participants across the international freight ecosystem - including airlines, ocean liners, trucking companies, freight forwarders, and importers/exporters - through a transparent digital platform demonstrates the power of technology in streamlining logistics operations.

This shift towards digitalization is not just a trend but a necessity in today's fast-paced, globally connected world. As Zvi Schreiber, CEO of Freightos, aptly puts it, "Global freight moves the world. Last year, $22 trillion worth of goods crossed borders, but we have all witnessed what happens when shipping doesn't run smoothly, creating inventory shortages and increasing prices that challenge businesses and consumers globally."

At FreightAmigo, we understand these challenges intimately. Our Digital Logistics Platform is designed to address similar pain points, offering a comprehensive solution for businesses navigating the complexities of international shipping. Like Freightos, we aim to bring efficiency and transparency to the freight industry, enabling our clients to make informed decisions and optimize their logistics operations.

The Impact on Freight Media and Industry Transparency

Freightos' move to go public is not just significant for the company itself but also for the entire freight media landscape. As a publicly-traded company, Freightos will be required to provide regular financial reports and updates, increasing transparency in the digital freight booking sector. This transparency can potentially lead to:

• Greater investor interest in freight technology companies
• Increased media coverage of digital freight solutions
• More widespread understanding of the benefits of digital logistics platforms
• Accelerated adoption of digital solutions across the industry

For freight forwarders, carriers, and shippers, this increased transparency and attention could mean easier access to information about digital solutions and their benefits. At FreightAmigo, we welcome this development as it aligns with our mission to promote greater understanding and adoption of digital logistics solutions.

How FreightAmigo's Digital Logistics Platform Addresses Industry Challenges

As the freight industry continues to evolve, FreightAmigo remains committed to providing cutting-edge solutions that address the challenges highlighted by Freightos' success. Our Digital Logistics Platform offers a range of features designed to streamline logistics operations and improve efficiency:

• Real-time rate comparison for various shipping modes, including international courier, airfreight, sea freight, rail freight, and trucking solutions
• Online booking capabilities for seamless transaction processing
• 24/7 shipment tracking connecting over 1000+ airlines and shipping lines
• One-stop solutions for customs clearance, cargo insurance, and trade finance
• Automated shipment document generation
• Round-the-clock support from logistics experts

These features enable our clients to navigate the complexities of global shipping with ease, mirroring the efficiency and transparency that platforms like Freightos bring to the industry. By leveraging our Digital Logistics Platform, businesses can optimize their supply chains, reduce costs, and improve their overall logistics performance.

The Future of Digital Freight: Opportunities and Challenges

The success of platforms like Freightos and the growing adoption of digital solutions in the freight industry present both opportunities and challenges for businesses:

Opportunities:

• Improved efficiency and cost savings through digital booking and management
• Greater transparency in pricing and capacity availability
• Enhanced ability to compare and optimize shipping routes
• Access to real-time data for better decision-making

Challenges:

• Adapting to new technologies and digital platforms
• Ensuring data security and privacy in digital transactions
• Managing the transition from traditional to digital processes
• Keeping up with rapidly evolving industry standards and practices

At FreightAmigo, we're committed to helping our clients navigate these opportunities and challenges. Our Digital Logistics Platform is designed to be user-friendly and intuitive, making the transition to digital processes as smooth as possible. We also prioritize data security and privacy, ensuring that our clients can trust us with their sensitive shipping information.

Conclusion: Embracing the Digital Future of Freight

Freightos' move to go public is a clear indicator of the growing importance of digital solutions in the freight industry. As the sector continues to evolve, embracing these technologies will be crucial for businesses looking to stay competitive and efficient.

At FreightAmigo, we're excited about the future of digital freight and are committed to providing our clients with the tools they need to thrive in this new landscape. Our Digital Logistics Platform offers a comprehensive solution for businesses of all sizes, from SMEs to large enterprises, enabling them to streamline their logistics operations and adapt to the changing industry dynamics.

As we move forward, we encourage all stakeholders in the freight industry to embrace digital solutions and explore the benefits they can bring to their operations. Whether you're a freight forwarder, carrier, or shipper, FreightAmigo is here to support your journey towards more efficient, transparent, and cost-effective logistics management.

Stay tuned to our blog for more insights on the evolving freight industry and how FreightAmigo's Digital Logistics Platform can help you navigate these changes. Together, we can shape the future of freight and unlock new possibilities in global trade.