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Author Name: Tiffany Lee – Marketing Analyst at FreightAmigo
Companies can enhance their brand reputation by adopting carbon neutrality and carbon reduction strategies. Through prioritizing the environment, enterprises can gain public’s trust and confidence for their brands. For instance, Unilever, the producer of Dove, claims that brands who emphasize sustainability can sell more quickly than brands that do not. Nowadays, consumers become more aware of the catastrophic damage caused by global warming, result in growing popularity of carbon reduction awareness. They are expecting businesses to go green and reduce carbon emissions, or else, they will stop purchasing goods from them.
Companies with excessive carbon emissions are now losing investors because they do not pay attention to ESG issues. A total of 415 investors, with combined assets of $32 trillion, came together at the 2018 United Nations Climate Change Conference (COP24). They demanded governments to take action and fight against global warming. Therefore, carbon reduction policies can help companies in building reputation for sustainability and attracting investors.
When you go shopping, do you ever consider the environmental cost behind every piece of clothing? The cost of a pair of jeans? Or a pair of socks? According to Ellen MacArthur Foundation, the fashion and clothing industry, the third-largest industrial sector in the world, is responsible for 10% of global carbon emissions, greater than international travel and shipping all together. The Fashion Industry Charter for Climate Action was created in December 2018 to address climate change and gained endorsement from 125 brands, including Adidas, CHANEL, and H&M. By 2030, H&M is cutting carbon emissions by 56% and reaching net-zero emissions by 2040.
The World Economic Forum estimates that the logistics industry is responsible for 5.5% of the world’s carbon emissions, of which road transport accounts for 50%. Although carbon emissions decrease with transit distances, the combined carbon footprint of production and transportation cannot be ignored. Yossi Sheffi, a professor at MIT, observed that emissions also increase with speed. Many transportation companies are now considering the options of electric vehicles (EVs) to minimize the carbon footprint of road transportation.
ESG practices are crucial for both companies and society. For companies, practicing ESG principles can enhance their social impact and image, reduce risk, create business value, and promote innovation. For society, ESG practices can protect the environment, promote labor rights, maintain social justice, and prevent corruption. Therefore, companies should incorporate ESG into their business strategy and management and commit to practicing ESG principles to achieve sustainable development and mutual prosperity.
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Read More:
Sustainable Development – Save $19.3 billion by Reducing Carbon Emissions
Low Carbon Lifestyle – Meaning of Carbon Neutral and Carbon Offset
Green Logistics – SMEs Seize Green Business Opportunities
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