Why can trendy toys become a craze?

The current trend of trendy toys is sweeping the world, becoming a new direction for the development of the toy market. Trendy toys have become the hottest products in the market in recent years. Many consumers are willing to spend lots of money to buy “blind boxes” to collect a complete set of toy collections. Among them, kidults (all consumers over the age of 12) have become the target consumers of this product. One of the main reasons for the change in the main customer groups in the toy market is that these trendy toys have cartoon and superhero elements, which remind consumers of their childhood memories. Moreover, compared with traditional collectibles, these trendy toys are cheaper and have a higher appreciation potential, so people buy them as investments. Toy products are no longer just interesting, but also must be able to keep up with the trend and have artistic significance.

Local trendy toy brands become sought after by consumers

In Hong Kong, the emergence of kkplus, a trendy toy store, also shows that the Hong Kong toy market has also been greatly affected. Many local trendy toy brands in Hong Kong will purchase licenses of different cartoons or slow motions around the world, and some of them are their creations. These local trendy toy brands are also gradually rising and becoming sought after. Among the more popular brands are Toyzeroplus, ZCWORLD, and Soap Studio, all of which are very popular brands on kkplus. Among them, “Lulu Pig” under Toyzeroplus is the most well-known. The blind box and peripherals of “Lulu Pig” have also become one of the booms in the local toy market in recent years, and are sought after by consumers of different ages.

Local Trendy Toy Brands Go International

BE@RBRICK from Japan and KAWS from the United States are world-renowned trendy toy brands. Can Hong Kong local brands become one of them? Hong Chengming (CFO of kkplus) once pointed out that Hong Kong brands are keen on the market, and the ability to manufacture products is also very strong and fast. Moreover, he proclaimed that Hong Kong brands can become a world-class international brand. Local brands Hottoys and Enterbay have already successfully entered the international market, and local brands have also been cooperating with different global brands.

How can trendy toys drive the development of the local toy industry?

As the fourth largest toy exporter in the world, Hong Kong should seize the upsurge to consolidate its position and maintain its competitiveness. Hong Kong toy manufacturers have many years of experience. They have already set up factories in mainland China and Southeast Asia to reduce costs, and their designs are also sensitive to market changes. Coupled with the continuous development of the Greater Bay Area, the speed of toy production in Hong Kong will continue to accelerate. As long as partners in the supply chain can cooperate well, they will be able to better respond to market needs and drive the development of the local toy industry.

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