Trends in Cosmetics Market 2025

Latest update on 30 Sep, 2024 by Vanessa.M.W – Marketing Analyst at FreightAmigo

According to the 2024 cosmetics market trend report by Fortune Business Insights, the global cosmetics market size will reach $758.5 billion by 2032, and the market demand for sustainable cosmetics is constantly growing. This is enough to prove the huge potential value of the global cosmetics market. To secure a foothold in this vast market, a few trends will dominate the industry’s development as the global cosmetics market continues to evolve:

1.Sustainable Cosmetics

Z-generation consumers are increasingly concerned about environmental protection and sustainability. According to a report released by Deloitte, most young people believe that addressing major social issues such as climate change is urgent. This reflects that young consumers are more willing to support companies committed to sustainable development and environmental protection. This trend has prompted more brands to adopt renewable materials and green formulations, and more brands will launch products with non-plastic packaging and plant-based ingredients in the future. Companies must re-examine their values and strategies to satisfice the new generation of consumers.

Want to Instantly Compare International Express, Air, Sea, Rail Freight And Truck Logistics Management Solutions To Control Transportation Costs?

Get Quote Now

2.Digital Transformation

The growth of e-commerce and social media is changing the way consumers shop. Consumers are increasingly inclined to purchase cosmetics online, and various beauty information is widely disseminated through online media. The influence of online media, celebrities and KOLs is no less than that of traditional print media and advertising. If brands can strengthen their interaction and trust with consumers through digital marketing and social media, it will bring significant benefits to the brands.

3.Fast Logistics Service Experience

Consumers want to receive goods as soon as possible after ordering. Fast logistics can meet their demand for immediacy and improve shopping satisfaction. Many e-commerce platforms offer same-day or next-day delivery by improving efficiency through automated warehouses, shortening order processing and delivery times.

FreightAmigo’s one-stop logistics platform allows handling orders and arranging freight on a single platform. It automatically updates and synchronizes order freight status, and provides online real-time cargo tracking. This enhances consumer trust, satisfaction, and the brand’s competitiveness.

4.Sustainable Supply Chain

FreightAmigo’s green logistics technology AmiGo Green can compare the most environmentally friendly freight routes in real time, and users can purchase certified carbon offsets with just 1-Click to offset the estimated carbon emissions from each freight transportation. In addition to helping companies save energy, reduce costs and achieve carbon neutrality, it also helps companies enter the international market and easily implement ESG.

5. Technological Innovation

The application of new technologies, such as augmented reality (AR) virtual try-on and artificial intelligence (AI) skin analysis, will significantly improve the consumer experience. These innovations make the shopping process more interactive, allowing consumers to virtually try on makeup before purchasing and find the most suitable products. At the same time, AI skin analysis can provide customized skin care solutions based on individual skin conditions. Through these technological innovations, brands can better meet the needs of consumers.

6.Rise of the Men’s Cosmetics Market

More and more men are starting to pay attention to personal care and seeking skincare and beauty products that suit their skin type and needs. This trend has prompted brands to launch more exclusive products for men. As society’s awareness of male beauty grows, the market is also gradually forming a diversified selection to meet the needs of different male consumers. In the future, brands will also need to focus on male image in their marketing strategies to attract more male consumers.

Conclusion

Facing such a diverse and rapidly changing market environment, brands need to re-examine their own values and operational strategies to meet the expectations of the new generation of consumers. As a one-stop logistics platform, FreightAmigo can provide you with safe and professional logistics services:

Customs clearance solutions: Cover a wide range of services including import and export declarations, simplifying customs clearance procedures.

Customized logistics solutions: FreightAmigo has rich experience and professional knowledge in handling cosmetics, and can provide customized logistics solutions according to customer specific needs.

Green logistics solutions: Optimize the transportation process, compare the most environmentally friendly freight routes in real time, and reduce carbon footprint.

Online real-time cargo tracking: Can seamlessly connect to the customer’s e-commerce platform or system, helping to integrate freight data and improve work efficiency easily.

If your company has any issues in shipping cosmetics, please contact the FreightAmigo team immediately to solve your doubts and work with you to meet challenges and seize opportunities!