Introduction

As the eCommerce landscape continues to evolve, fast and efficient shipping has become a crucial factor in attracting and retaining customers. Walmart, one of the largest retail giants, has introduced its TwoDay Delivery program to compete with Amazon Prime and provide sellers with new opportunities to succeed in the digital marketplace. In this comprehensive guide, we at FreightAmigo will explore what Walmart TwoDay Delivery is, its challenges and benefits, and how sellers can leverage this program to boost their online sales.

Recent data shows that:

• 60% of sellers plan to diversify to other channels beyond Amazon
• Walmart is emerging as the most preferred alternative marketplace
• Fast shipping options are becoming increasingly important for online shoppers

What Is Walmart TwoDay Delivery?

Walmart TwoDay Delivery is a fast shipping program that guarantees nationwide delivery within 2 business days for the contiguous United States. This service is completely free for customers, with no minimum purchase required. When sellers enable the TwoDay Delivery feature on their Walmart listings, it appears in three key places:

• In search results when shoppers browse products
• In the item description on product pages
• Above the “add to cart” button at the point of purchase

This prominent placement of the TwoDay Delivery badge helps attract customer attention and can significantly boost conversion rates for participating sellers.

Benefits of Enabling Walmart TwoDay Delivery

Enabling Walmart TwoDay Delivery can provide several advantages for eCommerce sellers:

1. Increased Visibility

Walmart has designed its website to prioritize fast shipping options. By offering TwoDay Delivery, sellers can gain a competitive edge in search results. For example, when searching for a “Lenovo laptop” on Walmart, filtering for 2-day shipping reduces the number of listings from 5,600 to just 108 – eliminating 98% of the competition.

2. Reduced Price Competition

Interestingly, items with free 2-day shipping tags often rank highly in search results despite being among the more expensive options. This suggests that both Walmart and its customers value fast shipping and are willing to pay a premium for it. By offering TwoDay Delivery, sellers can potentially command higher prices while maintaining competitiveness.

3. Alignment with Consumer Expectations

As more shoppers come to expect fast, free shipping, offering TwoDay Delivery helps meet these expectations and can lead to increased customer satisfaction and loyalty.

How To Enable Walmart TwoDay Delivery

There are two primary ways for sellers to enable Walmart TwoDay Delivery:

1. Enable TwoDay Delivery in Seller Center

Sellers can apply directly through Walmart Seller Center if they meet the following eligibility requirements:

• Greater than 95% on-time shipping and delivery rates
• Greater than 95% valid tracking rate
• Less than 1.5% cancellation rate
• Be a seller on Walmart Marketplace for at least 90 days, or have fulfilled more than 100 orders

To apply, sellers must request access through Seller Center. Walmart typically responds within 48 hours with approval or denial. Sellers can also designate specific regions where they can support 2-day delivery.

2. Enable TwoDay Delivery with a Third-Party Fulfillment Service

Some third-party fulfillment services integrate directly with Walmart TwoDay Delivery, allowing sellers to set up an account quickly and get 2-day delivery coverage nationwide. This option can be particularly beneficial for sellers who may not meet Walmart’s direct eligibility requirements or who want to streamline their fulfillment process.

Challenges of Walmart TwoDay Delivery

While the benefits of Walmart TwoDay Delivery are significant, there are some challenges sellers should consider:

1. Fulfillment Capabilities

Ensuring nationwide 2-day shipping for free can be logistically challenging and potentially costly, especially for smaller sellers or those with limited warehouse locations.

2. Inventory Management

To maintain the promise of 2-day delivery, sellers need to have excellent inventory management systems in place to avoid stockouts and delays.

3. Profitability Considerations

Sellers must carefully analyze whether the potential increase in sales from offering TwoDay Delivery will offset any additional shipping costs.

How FreightAmigo Can Help

As a Digital Logistics Platform, FreightAmigo is well-positioned to support sellers looking to take advantage of Walmart’s TwoDay Delivery program. Here’s how we can help:

1. Streamlined Fulfillment

Our Digital Platform integrates seamlessly with various eCommerce marketplaces, including Walmart, allowing for efficient order processing and fulfillment. This integration can help sellers meet Walmart’s stringent delivery requirements.

2. Nationwide Network

With our extensive network of warehouses and shipping partners, we can help sellers achieve the nationwide 2-day delivery coverage required for Walmart’s program, even if they don’t have the infrastructure themselves.

3. Inventory Management

Our Digital Logistics Solution includes advanced inventory management tools, helping sellers maintain optimal stock levels across multiple locations to support fast shipping promises.

4. Cost Optimization

By leveraging our network and technology, sellers can often reduce their overall shipping costs, making it more feasible to offer free 2-day shipping while maintaining profitability.

5. Performance Tracking

Our platform provides detailed analytics on shipping performance, helping sellers maintain the high standards required by Walmart’s TwoDay Delivery program.

Conclusion

Walmart’s TwoDay Delivery program presents a significant opportunity for eCommerce sellers to increase their visibility, compete more effectively, and meet evolving customer expectations. While there are challenges to implementation, the potential benefits in terms of increased sales and customer satisfaction make it a strategy worth considering.

As the eCommerce landscape continues to evolve, fast and efficient shipping will likely become even more critical. By partnering with a Digital Logistics Platform like FreightAmigo, sellers can position themselves to take full advantage of programs like Walmart TwoDay Delivery, streamlining their operations and boosting their competitiveness in the digital marketplace.

Whether you’re an established Walmart seller or considering expanding to this platform, now is the time to explore how TwoDay Delivery can benefit your business. With the right strategy and support, you can transform your logistics operations and deliver the speed and reliability that today’s online shoppers demand.