Introduction

In the ever-evolving world of eCommerce, fast and free shipping has become a key differentiator for online retailers. As Amazon continues to dominate with its Prime offering, other major players are stepping up their game to compete. Enter Walmart’s TwoDay Delivery program – a powerful tool for sellers to boost visibility and conversions on one of the largest eCommerce platforms in the world.

In this comprehensive guide, we’ll explore what Walmart TwoDay Delivery is, why it’s crucial for sellers, and how you can enable it on your storefront. We’ll also discuss how FreightAmigo’s Digital Logistics Platform can support sellers in optimizing their fulfillment processes to meet Walmart’s requirements.

What is Walmart TwoDay Delivery?

Walmart TwoDay Delivery is a fast shipping program that guarantees nationwide delivery within 2 business days for the contiguous United States. Here are the key features:

• Free for customers with no minimum purchase required
• Covers the entire contiguous United States
• Visible to shoppers in three key places:
  1. Search results when browsing products
  2. Item descriptions on product pages
  3. Above the “add to cart” button at the point of purchase

This program is Walmart’s answer to Amazon Prime, aiming to provide a comparable fast and free shipping experience for Walmart.com shoppers.

Why Enable Walmart TwoDay Delivery?

As the eCommerce landscape evolves, many sellers are looking to diversify beyond Amazon. According to recent reports, Walmart is emerging as the preferred alternative marketplace for many sellers. Here are some compelling reasons to enable TwoDay Delivery on your Walmart listings:

1. Increased Visibility

Walmart has designed their website to prominently feature fast shipping options. By enabling TwoDay Delivery, your products gain a significant visibility boost:

• They appear higher in search results
• They remain visible when shoppers filter for fast shipping
• They stand out with eye-catching shipping badges

For example, a search for “Lenovo laptop” on Walmart returns about 5,600 results. But when filtered for 2-day shipping, that number drops to just 108 – eliminating 98% of the competition!

2. Competitive Advantage Beyond Price

Interestingly, products with TwoDay Delivery tags often rank highly in search results even when they’re not the cheapest option. This indicates that both Walmart and its customers place a high value on fast, free shipping – sometimes even more than on price alone.

3. Keeping Pace with Industry Trends

As Walmart continues to invest in its fast shipping infrastructure, it’s likely that TwoDay Delivery will become increasingly important for seller success. Getting on board early can help you stay ahead of the competition.

How to Enable Walmart TwoDay Delivery

There are two main ways to enable TwoDay Delivery for your Walmart listings:

1. Direct through Walmart Seller Center

To qualify for TwoDay Delivery through Walmart directly, sellers must meet these requirements:

• Greater than 95% on-time shipping and delivery rates
• Greater than 95% valid tracking rate
• Less than 1.5% cancellation rate
• Be a Walmart Marketplace seller for at least 90 days or have fulfilled over 100 orders

If you meet these criteria, you can request access through Seller Center. Walmart typically responds within 48 hours to approve or deny your application.

2. Through a Third-Party Fulfillment Service

Many sellers choose to partner with third-party fulfillment services that are pre-approved for Walmart’s fast shipping programs. This can be an easier way to qualify, especially for newer sellers or those who don’t want to manage nationwide 2-day shipping themselves.

FreightAmigo’s Digital Logistics Platform offers a seamless integration with Walmart TwoDay Delivery. Our network of strategically located fulfillment centers enables nationwide 2-day coverage, helping sellers meet Walmart’s strict requirements.

Optimizing Your Fulfillment Strategy with FreightAmigo

Enabling TwoDay Delivery is just the first step. To truly succeed on Walmart and other eCommerce platforms, sellers need a robust, efficient fulfillment strategy. Here’s how FreightAmigo can help:

1. Nationwide Network

Our extensive network of fulfillment centers ensures your products are strategically positioned for fast delivery across the country. This is crucial for meeting Walmart’s 2-day delivery promise.

2. Integrated Technology

Our Digital Logistics Platform seamlessly integrates with major eCommerce platforms, including Walmart. This allows for real-time inventory updates, automated order processing, and streamlined returns management.

3. Scalability

As your business grows, our flexible solutions can scale with you. Whether you’re handling a few dozen orders a day or thousands, we can adapt to your needs.

4. Multi-Channel Support

While Walmart is a crucial channel, we understand the importance of a diversified eCommerce strategy. Our platform supports fulfillment across multiple sales channels, helping you manage inventory and orders efficiently across your entire online presence.

Conclusion

Walmart’s TwoDay Delivery program presents a significant opportunity for eCommerce sellers to boost their visibility and sales on one of the world’s largest online marketplaces. By meeting the program’s requirements – either directly or through a partner like FreightAmigo – sellers can gain a competitive edge and tap into Walmart’s vast customer base.

As the eCommerce landscape continues to evolve, fast and free shipping is becoming less of a luxury and more of a necessity. By leveraging programs like Walmart TwoDay Delivery and partnering with advanced Digital Logistics Platforms like FreightAmigo, sellers can position themselves for success in this competitive market.

Ready to take your Walmart sales to the next level? Contact FreightAmigo today to learn how we can help you enable TwoDay Delivery and optimize your entire eCommerce fulfillment strategy.