Top 10 Amazon Influencers Every Seller Should Follow in 2023

Introduction: The Power of Learning from Amazon Experts

Running and scaling an Amazon business can be a challenging and often solitary endeavor. However, it doesn't have to be that way. The e-commerce world is full of experienced Amazon influencers who generously share their seller tips, successes, and even failures on various social media platforms. These influencers not only provide valuable insights but also serve as sources of inspiration, coaching, and sometimes much-needed humor when the going gets tough.

In this article, we'll explore the top 10 Amazon influencers who offer invaluable advice on seller strategies, product inspiration, and growth mindsets. Whether you're just starting your Amazon journey or looking to take your business to the next level, these influencers can provide the guidance and motivation you need.

At FreightAmigo, we understand the importance of staying informed and connected in the ever-evolving world of e-commerce. As a Digital Logistics Platform, we're committed to supporting sellers like you by providing comprehensive logistics solutions. Let's dive into the list of influencers who can help you navigate the complexities of Amazon selling while we take care of your logistics needs.

1. Larry Lubarsky: The Wholesale Wizard

Also known as "Watch Me Amazon," Larry Lubarsky is a true inspiration for those aiming to build a seven-figure income through Amazon. His journey began in 2012 when he started wholesale selling on the platform, purchasing name-brand products at bulk discounts and reselling them.

Larry's story is one of remarkable transformation. He went from being $100,000 in debt with just two people working out of his apartment to managing a team of ten employees, operating two warehouses, and generating over $18 million in annual sales. His success story serves as a testament to the potential of Amazon selling when approached with the right strategies and mindset.

Larry shares his insights and experiences through various channels:

• His website and academy
• YouTube channel
• Facebook group
• Instagram account

By following Larry, you can gain valuable insights into wholesale selling strategies, scaling your Amazon business, and overcoming financial challenges. His content is particularly useful for those interested in the wholesale model of Amazon selling.

2. Steve Chou: The Multi-Channel Master

Steve Chou is a familiar name in the e-commerce world, having topped lists of influential figures in multi-channel selling. His journey into Amazon selling is an interesting one, starting with the successful launch of Bumblebee Linens in 2007. Initially hesitant about selling on Amazon, Steve's experience demonstrates the platform's potential even for established businesses.

After finally making the leap to Amazon, Steve's success was almost immediate. In his first month alone, he generated over $5,000 in sales by listing only 5 out of his 460 product lines. This rapid success story illustrates the power of Amazon as a sales channel, even for businesses with existing product lines.

Steve shares his experiences and advice through various platforms:

• His informative website
• Twitter account
• Facebook group
• Pinterest profile

Following Steve can provide you with valuable insights on:

• Transitioning from other e-commerce platforms to Amazon
• Strategies for listing and optimizing product listings
• Balancing Amazon sales with other sales channels
• Overcoming initial hesitations and challenges in Amazon selling

Steve's journey is particularly relevant for those who may be considering adding Amazon as a sales channel to their existing business or those looking to optimize their current Amazon presence.

3. Kevin Blackburn: The Success Coach

Kevin Blackburn brings a unique blend of Amazon selling expertise and success coaching to the table. His journey began with Amazon arbitrage, utilizing Fulfillment by Amazon (FBA) to scale his business rapidly. Kevin's story is one of remarkable growth, evolving from a small-scale seller to running a business that generates $11.5 million in sales.

What sets Kevin apart is his focus on personal development alongside business growth. This dual focus led him to create Life Success Engineer, a platform where he combines his passions for e-commerce and personal growth to help other Amazon sellers achieve their dreams.

Kevin shares his knowledge and motivation through:

• His website
• Facebook group
• YouTube channel

Following Kevin can provide you with:

• Insights into Amazon arbitrage and FBA strategies
• Tips for scaling your Amazon business
• Advice on developing the right mindset for success
• Strategies for business automation and growth

Kevin's content is particularly valuable for those who see their Amazon business as part of a larger personal success journey and are looking for motivation alongside practical business advice.

4. Dan Vas: The Young Millionaire

Dan Vas's story is one that resonates with many young entrepreneurs. After dropping out of university and working a 9-to-5 job in a bakery, Dan turned to Amazon and became a millionaire by the age of 22. His rapid success story serves as an inspiration for those looking to break free from traditional career paths and build wealth through e-commerce.

Dan shares his journey and tips for success through his YouTube channel, which boasts over 153,000 subscribers. His content covers a wide range of topics crucial for Amazon sellers, including:

• Product sourcing strategies
• Maximizing the benefits of FBA
• Preparing for high-sales periods like Black Friday

In addition to his YouTube content, Dan also offers an FBA course that details the step-by-step process he used to build his successful Amazon business from scratch.

You can follow Dan's insights through:

• His popular YouTube channel
• His website
• Facebook page

Dan's content is particularly valuable for:

• Young entrepreneurs looking to start their Amazon journey
• Those interested in rapid growth strategies
• Sellers wanting to optimize their FBA operations
• Anyone seeking inspiration from a self-made Amazon millionaire

Following Dan can provide you with actionable strategies and the motivation to pursue ambitious goals in your Amazon selling journey.

5. Stephen Smotherman: The FBA Expert

Known as the "Full-Time FBA man," Stephen Smotherman is a go-to influencer for those looking to master Amazon's Fulfillment by Amazon (FBA) service. Stephen and his wife Rebecca began their Amazon FBA journey in 2011, and they've since built a business that allows them to work part-time hours while earning a full-time income.

What makes Stephen's approach unique is his focus on balancing business success with quality of life. He demonstrates that it's possible to build a profitable Amazon business without sacrificing personal time and family life.

Stephen shares his expertise through various social media channels:

• YouTube
• Facebook
• Twitter
• Instagram

By following Stephen, you can gain insights into:

• Maximizing the benefits of Amazon FBA
• Effective pricing strategies for FBA sellers
• Time management hacks for efficient selling
• Recommended seller tools to streamline your operations

Stephen's content is particularly valuable for:

• New sellers looking to understand and leverage FBA
• Experienced sellers aiming to optimize their FBA operations
• Those seeking a balance between business success and personal life
• Sellers interested in part-time strategies that yield full-time results

Stephen's practical advice and real-world experience make him an excellent resource for anyone looking to build a sustainable and profitable Amazon FBA business.

6. Andrew Youderian: The Community Builder

Andrew Youderian stands out as more than just an Amazon influencer; he's a community builder for high-achieving e-commerce store owners. As the founder of eCommerceFuel, a community for seven-figure-plus stores, Andrew brings a wealth of experience and a network of successful sellers to the table.

Andrew's personal journey includes starting and selling numerous e-commerce businesses, collectively generating over $7 million in sales. This track record of success and experience across multiple ventures gives him a unique perspective on scaling and exiting e-commerce businesses.

You can follow Andrew's insights through:

• His website, eCommerceFuel
• Twitter account
• Facebook page

What sets Andrew apart is his focus on:

• Building a community of high-achieving e-commerce entrepreneurs
• Hosting exclusive Amazon events and meetups
• Sharing the latest e-commerce news and insights
• Providing strategies for scaling beyond the seven-figure mark

Andrew's content is particularly valuable for:

• Established Amazon sellers looking to scale to seven figures and beyond
• Entrepreneurs interested in networking with other successful e-commerce store owners
• Those seeking insights into advanced e-commerce strategies
• Sellers considering exit strategies or business sales

By following Andrew, you'll not only gain valuable insights but also potentially connect with a community of like-minded, successful e-commerce entrepreneurs. This network can be invaluable as you look to grow and scale your Amazon business.

7. Richard Lazazzera: The eCommerce Incubator

Richard Lazazzera, the founder of A Better Lemonade Stand, has made a name for himself as a valuable resource for e-commerce entrepreneurs. What started as a personal journal documenting his journey in starting an e-commerce business has grown into a platform that attracts over 250,000 entrepreneurs monthly.

Richard's approach is refreshingly honest and practical. He shares both his successes and challenges, providing a realistic view of what it takes to build and grow an e-commerce business, including on Amazon.

You can follow Richard's insights through:

• His website, A Better Lemonade Stand
• Twitter account
• LinkedIn profile

Richard's content covers a wide range of topics crucial for Amazon sellers:

• Building your Amazon business from the ground up
• Strategies for successful product launches
• Tips for growing your Amazon presence
• Balancing Amazon sales with other e-commerce channels

Richard's content is particularly valuable for:

• New entrepreneurs looking to start their Amazon journey
• Established sellers seeking fresh perspectives on growth strategies
• Those interested in a holistic approach to e-commerce, beyond just Amazon
• Entrepreneurs who appreciate learning from both successes and failures

By following Richard, you'll gain access to a wealth of practical knowledge and real-world experiences that can help guide your own e-commerce journey, whether you're just starting out or looking to take your Amazon business to the next level.

8. Rachel Greer: The Amazon Insider

Rachel Greer brings a unique perspective to the world of Amazon selling, having worked for the e-commerce giant for eight years before founding her own Amazon consultancy, Cascadia Seller Solutions. Her insider knowledge and extensive experience make her a valuable resource, especially for private label Amazon sellers.

Rachel's expertise lies in helping sellers protect and grow their businesses on Amazon. Her insights are particularly valuable given her firsthand experience with Amazon's internal workings and policies.

You can follow Rachel's expert advice through:

• Her consultancy website
• Twitter account
• LinkedIn profile

Rachel's content focuses on several key areas:

• Marketing strategies tailored for Amazon's platform
• Effective product launch techniques
• Navigating Amazon's policies and best practices
• Protecting your brand on Amazon

Rachel's insights are particularly valuable for:

• Private label sellers looking to establish and grow their brands on Amazon
• Sellers seeking to understand and navigate Amazon's complex policies
• Entrepreneurs looking for insider tips on product launches and marketing
• Established sellers aiming to protect their brand and listings on Amazon

Following Rachel can provide you with a deeper understanding of Amazon's inner workings, helping you make more informed decisions in your selling strategy. Her insider perspective combined with her consulting experience makes her a unique and valuable resource in the Amazon selling community.

9. Austin Brawner: The eCommerce Influencer

Austin Brawner, host of the popular Ecommerce Influence podcast, has earned his place among the top Amazon influencers through his commitment to helping e-commerce entrepreneurs unlock their business potential. With a track record of directing sales for one of America's fastest-growing companies and assisting over 267 store owners, marketers, and freelancers, Austin brings a wealth of practical experience to his content.

What sets Austin apart is his focus on growth mindset and strategic thinking in e-commerce. His approach goes beyond just tactics, emphasizing the importance of developing the right mental framework for success in the competitive world of online selling.

You can follow Austin's insights through:

• His website
• Twitter account
• Instagram profile

Austin's content covers a range of crucial topics for Amazon sellers:

• Strategies for rapid business growth
• Developing a success-oriented mindset
• Effective marketing techniques for e-commerce
• Balancing Amazon sales with other e-commerce channels

Austin's insights are particularly valuable for:

• Amazon sellers looking to scale their businesses rapidly
• Entrepreneurs seeking to develop a growth mindset
• Those interested in advanced marketing strategies for e-commerce
• Sellers aiming to diversify beyond Amazon and build a robust multi-channel presence

By following Austin, you'll gain access to not just practical e-commerce advice, but also insights into the mental and strategic aspects of building a successful online business. His podcast and social media content offer a mix of expert interviews, case studies, and actionable tips that can help elevate your Amazon selling game.