Top 11 High-Demand Products to Sell Online in 2022
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Introduction
The eCommerce landscape is constantly evolving, with new trends and products emerging regularly. As a digital supply chain finance platform, we at FreightAmigo understand the importance of staying ahead of the curve in the logistics industry. In this article, we’ll explore the top 11 high-demand products to sell online in 2022, helping you make informed decisions about your inventory and potentially boost your sales.
The COVID-19 pandemic has significantly impacted consumer behavior and market trends. As people became more health-conscious and environmentally aware, new product categories gained popularity. Let’s dive into the data and explore these trending products that could help your eCommerce business thrive.
1. Eyebrow Tools and Enhancer-Care Products
The beauty industry continues to flourish, with the global market valued at an impressive $511 billion in 2021. Eyebrow tools and enhancers have emerged as particularly popular items within this sector. These products, including false eyelash accessories, applicators, and brush-on adhesives, are in high demand among consumers looking to enhance their appearance.
To capitalize on this trend, consider leveraging social media platforms for marketing. High-quality video content showcasing your products can be particularly effective in driving sales. As you establish your brand in this niche, you can expand your product line to include other beauty-related items.
2. Dinnerware Sets
With the rise of cooking channels on YouTube and an increased focus on home dining experiences, dinnerware sets have become increasingly popular. These sets come in various sizes, colors, themes, and designs, catering to diverse consumer preferences. The market value for dinnerware sets is on an upward trajectory, making it a promising product category for eCommerce businesses.
Consider adopting a dropshipping model using platforms like Shopify, Amazon, or eBay to sell dinnerware sets. To boost visibility and sales, create engaging video content on social media platforms showcasing your products in use.
3. Pet Carriers
The pet industry is booming, with U.S. consumers expected to spend $109.6 billion on their furry friends in 2021. Pet carriers, which allow pet owners to travel easily with their companions, are particularly in demand. On the Shopify platform alone, pet carriers receive over 49,500 searches per month.
One advantage of selling pet carriers is the opportunity for cross-selling with other pet-related products. Consider starting a blog or vlog about pet care to establish your authority in the niche and drive traffic to your store. Social media platforms can also be effective for running promotions and advertisements.
4. Measuring Cups and Spoons
For bakers, cooks, and anyone particular about precise measurements, measuring cups and spoons are essential kitchen tools. These items generate significant search volume on Google Trends monthly, indicating strong consumer interest. The kitchen utensils market has been growing at a compound annual growth rate (CAGR) of 4.25%, suggesting a profitable opportunity for eCommerce businesses.
Measuring cups and spoons often come in sets and various designs, allowing you to offer a range of options to your customers. Consider bundling these items with other kitchen supplies to increase your average order value.
5. Decorative Bottles
As consumers become more environmentally conscious, the demand for reusable water bottles has increased. These bottles are not just functional but also serve as fashion accessories for many people. The trend towards eco-friendly products has led brands to create innovative, aesthetically pleasing bottle designs.
To succeed in this market, research popular decorative bottle manufacturers and create an online store showcasing a variety of options. Use high-quality product photography and write compelling product descriptions to attract customers. Leverage social media advertising to generate traffic and boost sales.
6. Toys
The toy industry continues to thrive as parents seek creative ways to keep their children entertained and educated. From play vehicles and building sets to musical instruments, there’s always a new toy hitting the market. The educational toy industry alone was projected to grow by $28.40 billion by 2025.
To stand out in this competitive market, consider creating educational videos demonstrating how specific toys can positively impact child development. This approach can help you reach parents more effectively and establish your brand as a trusted source of quality toys.
7. Computers
The computer market remains robust, with over a million searches every month for computers and related accessories. This category includes not just desktop and laptop computers but also peripherals such as keyboards, memory cards, cables, and more. The versatility of computers makes them appealing to a wide range of consumers, from gamers and students to business professionals.
To succeed in this competitive market, consider focusing on a specific niche. For example, if you’re knowledgeable about gaming, you could specialize in gaming computers and accessories. Create detailed review videos to help potential buyers understand the specifications and benefits of the computers you’re selling.
8. Bags and Totes
With the growing push to reduce plastic bag usage, reusable bags and totes have gained popularity. These eco-friendly alternatives are not only more durable but also offer consumers a chance to express their personal style. Tote bags are customizable and available in a wide range of colors and designs, making them appealing to various consumer segments.
Social media platforms are excellent channels for showcasing your bag and tote collection. Create engaging content demonstrating the capacity, durability, and versatility of your products to attract potential customers.
9. Gardening Supplies and Furniture
The COVID-19 pandemic has sparked renewed interest in gardening, with 86% of homeowners planning to continue gardening in 2021, according to Axiom’s 2021 Garden Survey. This trend presents a significant opportunity for eCommerce businesses selling gardening supplies and furniture.
Consider stocking a range of products including seeds, flower vases, pots, fertilizers, and gardening tools. Create informative content about gardening tips and tricks to engage your audience and position your brand as a go-to resource for gardening enthusiasts.
10. Supplements
The global pandemic has heightened awareness about health and wellness, leading to increased demand for dietary supplements. These products are designed to provide essential nutrients that may be missing from one’s primary diet and to improve overall health.
If you’re already established as a wellness influencer, introducing a line of supplements could be a natural extension of your brand. Focus on educating your audience about the benefits of various supplements and how they can contribute to a healthy lifestyle.
11. Subscription Boxes
The subscription box industry is booming, valued at over $5.8 billion. This business model involves curating and sending monthly boxes of products to subscribers, catering to various interests and needs. Popular categories include groceries, health products, plants, and home or office supplies.
To succeed in the subscription box business, identify a specific niche and target audience. Consider factors such as age range and interests when designing your subscription offerings. This model can be an excellent way to build a loyal customer base and generate recurring revenue.
Strategies for Selling High-Demand Products
To maximize your success when selling high-demand products, consider implementing the following strategies:
- Monitor international trends: Keep an eye on products trending in other countries, as they may indicate potential success in your market.
- Research local marketplaces: Understand what’s selling well in your local market and identify opportunities to introduce complementary or substitute products.
- Differentiate your brand: Develop unique features or services that set you apart from competitors, such as sustainable packaging or exceptional customer service.
- Partner with a 3PL provider: Collaborate with a third-party logistics provider to streamline your fulfillment process and ensure timely deliveries.
- Stay informed about post-pandemic trends: Keep track of evolving consumer preferences and adapt your product offerings accordingly.
Conclusion
As the eCommerce landscape continues to evolve, staying informed about high-demand products and implementing effective strategies is crucial for success. At FreightAmigo, we understand the importance of adapting to market trends and optimizing your supply chain to meet customer demands.
Our digital logistics platform offers comprehensive solutions to help you streamline your operations, from freight quote comparisons and shipment tracking to customs clearance and trade finance. By leveraging our expertise and innovative technology, you can focus on growing your eCommerce business and capitalizing on these high-demand product trends.
Remember, success in eCommerce isn’t just about selling the right products – it’s also about delivering them efficiently and reliably. With FreightAmigo’s support, you can ensure a seamless logistics experience for your customers, helping you stand out in a competitive market.
Are you ready to take your eCommerce business to the next level? Explore how FreightAmigo can help you optimize your logistics and capitalize on these high-demand product trends. Contact us today to learn more about our digital supply chain solutions and how we can support your business growth.
