With the changes of the times, the toy market is also very different from the past. Many toy products have gradually become adult-oriented, especially toy collections that have become very popular lately. These products have created a group of new target customers in the toy market-kidults. What is their spending power? What products can attract kidults? Can they promote the entire market and bring a new turning point for the toy industry?

What are kidults?

kidults are defined as all consumers aged 12 or over. According to the survey of the market research company NDP Group, the customer group of kidults has been on the rise in the past few decades. In recent years, the growth trend is more obvious. In the past 12 months from September 2022 alone, kidults accounted for 60% of the growth of the US toy industry.

What toy products can attract kidults?

This group of adult customers is more likely to be drawn to toy products that remind them of their childhood. It can be seen that in recent years, many collections of cartoons and superheroes have become popular among moxibustion hands. Their interests are very broad. These collections can be anime characters, Sankeng (Hanfu, Lolita, JK uniforms), game e-sports characters, etc. Moreover, building block toy products have also begun to be launched in combination with many famous IPs, sightseeing spots, and local cultures, making building block products have also been sought after by many in recent years.

What impact will kidults have on the toy market?

Since kidults are willing to spend more money on their favorite products than ordinary consumers, many toy manufacturers have also begun to launch products for this target customer group. Moreover, kids have a wide range of interests, and their different preferences have brought more development directions for the toy market. With the rise of kidults, the toy industry will greatly promote to reach its peak again can be foreseen.

To Have Good Development, The Cooperation Of The Supply Chain Is Also Indispensable. Through The Application Of Technology, You Can Simplify The Supply Chain And Save More Manpower And Cost. Even Ship In A Greener Way. Are You Looking For A Partner To Help You Better Respond To Market Needs?