Author Name:Tiffany Lee – Marketing Analyst at FreightAmigo

Hong Kong’s toy industry has a massive scale, and the epidemic has brought many impacts and changes to the industry. At present, if the industry is to deal with the impact of the epidemic, some changes must be made. To enhance the international competitiveness of the Hong Kong toy industry and increase the import and export of toys, in addition to improving the product itself, the cooperation of the supply chain is also indispensable. Looking at the whole world, freight logistics is also constantly advancing in the direction of high technology. Can the toy industry seize the opportunity and benefit from it?

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Freight problems faced by the toy industry during the epidemic

During the epidemic, the two most serious freight problems must be high costs and continuous delays. It is difficult for toy manufacturers to find freight logistics at reasonable prices to complete the work of importing and exporting or purchasing raw materials for toys. Moreover, some large but low-value toy products need to be transported, and enterprises also need to find ways to deal with them to manage costs. Shipping delays are also an inconvenience to the toy industry, affecting different companies involved in the supply chain.

High-tech logistics has become a new direction for freight

In the 2022 Policy Address, it is proposed to promote high value-added logistics to maintain the status of an international shipping center. Hong Kong’s freight logistics have been facing the situation of land shortages and high labor costs, and value-added technology can solve this problem. Promoting smart ports can strengthen communication between toy manufacturers and other stakeholders in the supply chain. And it can simplify manpower, and paper processes and optimize communication electronically, so that toy manufacturers can handle freight logistics more efficiently and control costs better, thereby enhancing competitiveness.

FreightAmigo-International Freight Price Platform

FreightAmigo is a full-service, one-stop digital supply chain finance platform that helps organisations, enterprises and individuals transform and redefine the way they experience logistics, while fostering a unique TradeTech ecosystem. Using the FreightAmigo platform can compare the prices of different freight logistics companies, allowing toy manufacturers to control freight costs. Moreover, the platform reduces the time spent on paper processing, allowing toy manufacturers to save more time in logistics, reduce logistics problems, and focus more on product development.

Post-pandemic Era – Freight Logistics Development in the Toy Industry

In the post-pandemic era, the development of freight logistics in the toy industry is influenced and aided by new logistics elements. The following are some possible impacts and development trends:

  1. Contactless Delivery: With people’s increasing concern about contact risks, contactless delivery will become a more popular option. The toy industry can achieve contactless delivery through the adoption of intelligent logistics systems and automation technologies, such as the use of drones, self-driving vehicles, smart warehouses, and other technologies, further improving transportation efficiency and safety.
  2. Smart Logistics: Smart logistics systems can help the toy industry achieve more efficient transportation and storage, such as monitoring the status of goods, predicting demand, and optimizing routes through the use of IoT technology and big data analysis. This can help the toy industry reduce costs, improve transportation efficiency, and better meet customer demand.
  3. Logistics Tracking/Route Prediction: In the post-pandemic era, logistics tracking and route prediction have become more important. For the toy industry, this can help them better grasp inventory status, predict demand, and optimize transportation routes. These technologies can be realized through the use of intelligent logistics systems and big data analysis.

Overall, the post-pandemic era has brought some new logistics elements that can help the toy industry achieve more efficient, safer, and more sustainable logistics operations. The toy industry can adopt new technologies such as intelligent logistics systems, automation technologies, and big data analysis to achieve more efficient freight logistics operations, while also improving customer satisfaction and brand image. In addition, the toy industry can also collaborate with logistics companies to jointly develop logistics solutions that are more suitable for their own needs, in order to meet the ever-changing market demands.

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Kenneth Poon