Shipping to Taiwan_FreightAmigo

January 22th, 2024: Maya Wong– Marketing Analyst at FreightAmigo

In recent years, Taiwan has emerged as a major player in the global eCommerce market. With a rapidly growing economy and a tech-savvy population, the country offers immense opportunities for businesses looking to expand their online presence. However, when it comes to eCom shipping to Taiwan, there are certain regulations and considerations that ecommerce businesses need to be aware of to ensure a smooth and successful process.

In this comprehensive guide, we will delve into the intricacies of shipping to Taiwan, providing valuable insights and practical tips for ecommerce businesses. From understanding the import regulations and taxes to choosing the right shipping methods and optimizing the customer experience, we will cover all the essential aspects that will help you navigate the complexities of international shipping to Taiwan.

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Key Stats for eCommerce in Taiwan

Before delving into the specifics of eCom shipping to Taiwan, let’s take a look at some key statistics that highlight the country’s significance in the global eCommerce market:

  • Taiwan’s ecommerce market grew by 10.95 percent in 2022, reaching NT$492.9 billion (approximately US$16.1 billion).
  • The top three most purchased products from online retailers in Taiwan are digital media and entertainment, apparel and footwear, and consumer electronics.
  • Taiwan has a robust business-to-business (B2B) ecommerce environment, particularly in the information technology, chemical, and textile industries.
  • The country boasts a high internet penetration rate of 88 percent and a mobile device usage rate of 79 percent.
  • Line, Facebook, Instagram, and Facebook Messenger are the leading social media platforms in Taiwan.

Understanding Taiwan’s Import Regulations

To ensure a successful eCom shipping process to Taiwan, it is crucial for ecommerce businesses to have a solid understanding of the country’s import regulations. Taiwan follows the same laws and regulations for both eCommerce and non-eCommerce businesses, without any specific laws governing ecommerce. Therefore, businesses must comply with the existing regulations, including the Personal Data Protection Act, the Consumer Protection Act, and the Electronic Signatures Act.

When it comes to importing goods into Taiwan, there are certain restrictions and prohibited items that businesses need to be aware of. Prohibited items include ammunition, animal products, communist material, gambling products, and illicit drugs. Additionally, certain items require permits if they exceed specific quantities, such as cigarettes, cigars, cut tobacco, and liquor. It is crucial to consult the complete list of prohibited and restricted items to ensure compliance with Taiwan’s import regulations.

Calculating Import Duty and Taxes in Taiwan

Import duty and taxes are essential considerations when shipping goods to Taiwan. The amount of import duty depends on the tariff code of the product, and a Value Added Tax (VAT) of 5% is levied on most goods. Taiwan uses the Cost, Insurance, and Freight (CIF) method for calculating import duty, which takes into account the value of goods, insurance costs, and transportation costs.

It is important to note that in addition to import tax, other levies such as trade promotion tax, commodity tax, excise tax, and health welfare tax may also be imposed on imported goods. Businesses should consider these factors when determining the total landed cost of their products and pricing them accordingly.

International Shipping Methods to Taiwan

When it comes to shipping goods to Taiwan, ecommerce businesses have several options to choose from, depending on factors such as budget, speed, and reliability. The two primary international shipping methods to Taiwan are:

  1. Sea Freight: Sea freight is a cost-effective option for shipping large volumes of goods. While it may take longer than air freight, it offers significant cost savings, making it ideal for businesses with less time-sensitive shipments.
  2. Air Freight: Air freight is the fastest shipping method, ensuring quick delivery of goods. It is well-suited for time-sensitive shipments and high-value products. However, it is generally more expensive than sea freight.

Ecommerce businesses should carefully consider their shipping requirements and budget constraints to determine the most suitable shipping method for their needs. It is also advisable to work with reliable shipping partners who have experience in shipping to Taiwan to ensure a smooth and efficient process.

Optimizing the Customer Experience

Providing a seamless and convenient customer experience is crucial for ecommerce businesses shipping to Taiwan. Here are some tips to optimize the customer experience:

1.Transparent Pricing and Shipping Information

Clearly communicate the pricing structure, including any additional charges such as customs fees and taxes, to customers upfront. Providing detailed shipping information, including estimated delivery times and tracking options, will enhance transparency and build trust with customers.

2.Efficient Order Fulfillment

Streamline your order fulfillment process to ensure prompt and accurate shipments. Invest in reliable inventory management systems and work with fulfillment partners who can efficiently pick, pack, and ship orders. This will help minimize delays and errors, leading to a positive customer experience.

3.Localize Your Website and Customer Support

Consider localizing your website and customer support to cater to the Taiwanese market. This includes translating your website into Mandarin Chinese, offering local payment methods, and providing customer support in the local language. This will enhance the overall experience for Taiwanese customers and increase their trust in your brand.

4.Offer Free or Discounted Shipping

Consider offering free or discounted shipping to incentivize customers in Taiwan. Free shipping promotions or discounted shipping rates can be powerful marketing tools to attract and retain customers. However, it is important to carefully analyze the impact on your overall profitability before implementing such offers.

5.Provide Clear Return and Refund Policies

Clearly communicate your return and refund policies to customers in Taiwan. Make it easy for them to initiate returns or request refunds, and ensure a hassle-free process. Offering a generous return policy can instill confidence in customers and encourage them to make a purchase.


eCom Shipping to Taiwan offers immense opportunities for ecommerce businesses looking to expand their global presence. By understanding Taiwan’s import regulations, calculating import duty and taxes, choosing the right shipping methods, and optimizing the customer experience, businesses can navigate the complexities of international shipping and tap into Taiwan’s growing ecommerce market.

With a strategic approach and a focus on customer satisfaction, ecommerce businesses can establish a strong foothold in Taiwan and drive significant growth. By staying informed about the latest regulations and trends, businesses can stay ahead of the competition and create a seamless cross-border shopping experience for Taiwanese customers.

Now is the time to seize the opportunity and unlock the potential of eCom shipping to Taiwan. With careful planning, reliable partners, and a customer-centric approach, ecommerce businesses can successfully navigate the complexities of international shipping and thrive in the Taiwanese market.

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