Last-mile delivery is the final leg of the supply chain, where goods are transported from a distribution center to the customer’s doorstep. It plays a crucial role in customer satisfaction, yet it is often plagued with challenges. One of the main hurdles faced by businesses is the optimization of delivery routes. With multiple stops to make and varying delivery windows, it can be challenging to find the most efficient route to ensure timely and cost-effective deliveries.

Another challenge faced in last-mile delivery is unpredictable demand. Customers expect faster delivery times, which leads to an increase in the number of deliveries. This surge in demand can overwhelm delivery networks, leading to delays and dissatisfaction among customers. Furthermore, the lack of visibility and real-time tracking of deliveries can create a sense of uncertainty for both customers and businesses.

Author Name: Aiden Ng – Marketing Analyst at FreightAmigo

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What is freight benchmarking?

Freight benchmarking is a process that compares a company’s logistics performance against industry standards or competitors. It involves analyzing various metrics such as delivery times, costs, and customer satisfaction to identify areas for improvement. By benchmarking their operations, businesses can gain valuable insights into industry best practices and identify opportunities to streamline their last-mile delivery processes.

One of the key aspects of freight benchmarking is data collection. Companies need to gather relevant data on their delivery operations, including delivery times, costs, and customer feedback. This data can be obtained through various sources, such as internal records, customer surveys, and third-party logistics providers. Once the data is collected, it needs to be analyzed to identify performance gaps and areas for improvement.

Benefits of freight benchmarking in last-mile delivery

Implementing freight benchmarking in last-mile delivery can bring numerous benefits to businesses. One of the main advantages is improved customer satisfaction. By analyzing industry benchmarks and best practices, companies can optimize their delivery processes to meet customer expectations. This can result in faster and more reliable deliveries, leading to higher customer satisfaction and repeat business.

Freight benchmarking also helps businesses identify cost-saving opportunities. By comparing their logistics performance to industry standards, companies can identify areas of inefficiency and implement cost-saving measures. For example, benchmarking can highlight the need for route optimization software or the use of alternative delivery methods such as drones or lockers. By implementing these changes, businesses can reduce delivery costs and improve their bottom line.

Moreover, freight benchmarking provides businesses with a competitive advantage. By staying updated with industry trends and best practices, companies can stay ahead of their competitors. Benchmarking allows businesses to identify emerging technologies and delivery methods that can give them an edge in the market. This proactive approach to last-mile delivery can help businesses attract new customers and retain existing ones.

How to implement freight benchmarking in your business

Implementing freight benchmarking in your business requires a systematic approach. Here are the key steps to get started:

  1. Define your objectives: Clearly define what you want to achieve through freight benchmarking. Identify the specific metrics you want to improve, such as delivery times or customer satisfaction.
  2. Collect relevant data: Gather data on your current delivery operations, including delivery times, costs, and customer feedback. Use multiple sources, such as internal records, surveys, and third-party logistics providers.
  3. Analyze the data: Once you have collected the data, analyze it to identify performance gaps and areas for improvement. Compare your performance against industry benchmarks and best practices to gain valuable insights.
  4. Identify improvement opportunities: Based on the analysis, identify specific areas where you can make improvements. This could include investing in route optimization software, upgrading your delivery fleet, or improving customer communication.
  5. Implement changes: Take action on the identified improvement opportunities. Implement new processes, technologies, or strategies to streamline your last-mile delivery operations.
  6. Monitor and measure: Continuously monitor and measure the impact of the changes you have implemented. Regularly review your performance against industry benchmarks to ensure you are on track to meet your objectives.

Tools and resources for freight benchmarking

Several tools and resources are available to assist businesses in implementing freight benchmarking. Here are some examples:

  1. Transportation management systems (TMS): TMS software helps businesses manage and optimize their transportation operations. It provides features such as route planning, real-time tracking, and performance analytics, which are essential for freight benchmarking.
  2. Industry associations and publications: Joining industry associations and subscribing to relevant publications can provide businesses with valuable insights and benchmarks. These resources often publish reports and studies on logistics performance and best practices.
  3. Third-party logistics providers: Working with third-party logistics providers can give businesses access to benchmarking data and expertise. These providers have industry-wide data and can help identify areas for improvement based on their experience with other clients.

Customer feedback and surveys: Gathering feedback from customers is a valuable source of data for freight benchmarking. Implementing customer surveys and analyzing customer feedback can provide insights into areas where your last-mile delivery can be improved.


Streamlining last-mile delivery is crucial for businesses to ensure customer satisfaction and maintain a competitive edge. Freight benchmarking offers a systematic approach to identify performance gaps and implement improvements. By analyzing industry benchmarks and best practices, businesses can optimize their delivery processes, reduce costs, and improve customer satisfaction.

Implementing freight benchmarking requires a data-driven approach and the use of tools and resources such as transportation management systems, industry associations, and customer feedback. By continuously monitoring and measuring performance, businesses can stay on track and adapt to evolving customer demands. Embracing freight benchmarking can revolutionize last-mile delivery and create a positive impact on customer satisfaction.

There are different options for cargo transportation. If you want to choose the most convenient and suitable solution, it is best to have the full support of logistics experts! If you are planning to ship goods overseas, please go to the FreightAmigo page for inquiries.