The long-term epidemic has had a great impact on the toy industry development. At present, to recover from the adverse effects of the epidemic, the toy industry needs to formulate different effective measures to adapt with the new trendy toy market. It is even more important to understand the market development trend of trendy toys so that the company can better adjust its development direction. So that when developing emerging toys in the future, it can better respond to the needs of the market and seize business opportunities for development.

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The four development trends of the emerging toys

Digital Elements

The development of the digital field is changing with each passing day. Relying on technology, whether it is to increase the interaction between players and games or enhance the experience of users’ five senses, toys with digital element can do it. In the Hong Kong Toys Industry Conference 2023, the future trend of toys is also mentioned, and emerging technologies will also be applied. To foresee that emerging toys with digital cords will become more common, and the industry will also develop in this direction.

STEM Products

It can be seen from the past that STEM products continue to emerge. These emerging science, technology, engineering, and mathematics (STEM) toys are because parents want to use toys to make children learning knowledge more interesting at home. The knowledge of emerging toys has also become the main reason for attracting parents to buy them.

Collectible Toys

According to market research firm NPD Group, consumers aged 12 or older (Kidults) accounted for 60% of the growth in the U.S. toy industry in the past 12 months through September 2022 alone. Kidults are keen to buy toys that can evoke childhood memories. For example, blind boxes (blind boxes) are also hot emerging toy products in recent years. And kidults are more willing to spend a large amount of money to buy their collections than ordinary consumers, so kidults, an emerging toy market, must not be ignored.

Sustainability

As society pays more and more attention to ESG, the sustainable development of emerging toys has also become the focus of consumers’ concern. In recent years, many toy manufacturers have also begun to use recycled or bio-based plastics to reduce the use of products and packaging materials, and to design toys that are easier to recycle at the end of their useful life. If the company plan their ways in this direction, it can increase revenue growth, reduce costs and risks, and enhance the brand image.

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