Author Name: Dion Suen

According to the prediction of eMarketer, a well-known e-commerce research institution, e-commerce retail sales will reach a new high by 2021, a growth rate of 265% will be achieved from 2014 to 2021. How to keep up with the emerging trend of e-commerce, seize the business opportunities in the post-epidemic era, and create a successful business path under fierce competition? Take a look at the complete guide now:

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E-commerce Logistics Strategy

Have you handled international orders well enough?

Under the influence of the epidemic, more countries start to promote the development of e-commerce. Have you ever imagined that you will receive orders from Europe, America, Southeast Asia and even Africa? You definitely want to figure out the solution before the problem existed. With just one click, FreightAmigo platform can seamlessly arrange orders from 230+ countries for you, and easily solve troubles from customs regulations, tariffs.

Check out tips to save more: De minimis value in popular countries

Is the entire logistics process smooth enough?

During the holiday season, picking and packing goods can drive you crazy already. Worry about comparing freight quotes, handwriting orders and declaring customs? No worries! Arrange shipments and documents with one click on the FreightAmigo platform, and the order will be delivered on time!

You may be interested in: What is the difference between Hongkong Post & international courier?

How to arrange a return perfectly?

How to create a better user experience when customers request returns? No way to know the package location after the customer returning the package? On FreightAmigo platform, you can flexibly choose the payer of the shipment, also use the cargo tracking function to receive the latest shipping status in real time. The process is fast and transparent!

2021 Market Forecast

Consider the mobile interface consumption model

According to research reports, more than 80% of consumers use mobile phones to browse shopping information, and the proportion of orders placed through mobile phones has increased. Consumers who use a multi-channel consumption model are about twice as high as those who use a single channel to purchase products. The contribution rate of online shopping is double up as well.

Want to enhance consumers’ convenience level and seize market advantages? It’s time to consider serving your customers with a mobile interface.

Analyze consumer shopping habits

In this data age, having only high-quality products without knowing the consumer’s shopping habits is definitely a great obstacle to the business development. In 2021, please analyze consumer data to understand their shopping preferences. For example, you may also like…, people who have viewed this product also bought…, are useful in extending the time consumers spend on the site and increase the return rate. At the same time, specific consumer groups should also be targeted to continuously optimize consumers’ online shopping journey.

Limited time offer and flash sale

Most Internet users are highly price-sensitive, and many of them are impulsive consumption. Different shopping festivals, such as Double Eleven, Double Twelve, Thanksgiving, Black Friday, Christmas, etc., the spending is getting higher year by year. Attracting consumers’ attention through price concessions plays an important role in e-commerce. Hurry up and prepare for the limited-time offers and flash sales in 2021! Of course, accurate online advertising is also indispensable.

Perfect sales process and service

The completeness of the sales process of an e-commerce website is actually very important. From the very beginning, when customers visit the website, make a purchase, e-commerce bosses should try to simplify the steps and processes. Also, provide consumers with multiple payment options and pick-up methods, at the same time, ensure the privacy and security of their transaction info. Finally, no one wants to wait a month for the package. Fast and accurate logistics services are the biggest incentive for consumers to buy repeatedly.

Hot product trends

Criteo, a global open online advertising platform, released a data analysis report for the Double Eleven on November 4. It is believed that the following product types are worthy of promotion in the shopping festival:

  • Hair styling +189%
  • Jacket & coat +156%
  • Watches +145%
  • Jumpsuit & infant ware +139%
  • Skincare +127%
  • Bicycle +118%
  • Shower & body care +106%
  • Climbing & hiking +85%
  • Outdoor +73%

Want to manage your e-commerce supply chain easily? Ask FreightAmigo for help now!

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Source: eMarketer, Criteo

Jack Wan