Author Name: Tiffany Lee – Marketing Analyst at FreightAmigo
What is e-commerce? Why do we use e-commerce?
E-commerce implies retail activities are brought online so customers can browse products and conduct transactions via Internet. Merchants will then arrange delivery and after-sales services once the transaction is completed. With growing numbers of e-commerce platforms nowadays, consumers can stay home and make purchases online!
The digitalized sales model of e-commerce makes business management easier. As e-commerce platforms provide large amount of retail data such as click rates, exposure of advertisements and the number of visitors of the site to merchants. They can therefore understand the consumers’ behavior easily and make sales strategy plans.
Keep up with global e-commerce market trends
E-commerce trend – 1. Focus on Environmental Issues – Eco-Friendly Packaging
In recent years, consumers have become more and more conscious about environmental impacts result from their consumption behaviors. This trend is also applicable on the e-commerce market trend.
As the packaging and logistics in e-commerce can cause environmental pollution problems, many e-commerce platforms are actively adopting recyclable and environmentally friendly packaging methods to reduce the amount of packaging waste generated. Take Amazon as an example, it has introduced 100% recyclable Frustration-Free Packaging (FFP). This strategy has so far reduced packaging waste by over 1 million tons.
E-commerce trend – 2. AI chat robots enhance customer service experience
Apart from quality of products, customer service is also an important issue in e-commerce. In recent years, it has become popular for e-commerce companies to use “chatbots” to enhance customer service. Customers can simply type in similar keywords to make enquiries with chatbots. This significantly reduces the response time and helps booting customer purchase rates!
Take Alibaba’s AI chatbot for example, it has the ability to understand the context and is fluent in English, Russian, Spanish, Indonesian and many other languages. It can communicate with users and understand their needs. It can therefore serve as a real-life customer service agent who can answer customer queries anytime, anywhere. We believe chatbots will become one of the major focuses in e-commerce.
E-commerce trend – 3. One-stop cross-border logistics services
B2B and B2C e-commerce platforms are beginning to develop one-stop cross-border business services, from retail to after-sales services to build consumers’ trust. Cross-border transactions require a lot of time on order processing and logistics. With the integration of one-stop cross-border business services, operation efficiency can be improved and competitive advantage of enterprises can also be enhanced.
Taking FreightAmigo’s latest product, AmiGo Post as an example. Merchants can enjoy one-stop access to freight booking, customs clearance, cargo insurance and trade finance. It eliminates the hassle of arranging logistics and allowing them to focus more on business development!
If you have any questions about AmiGo Post, feel free to contact the FreightAmigo customer service team to “Make Trade Easier”!
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