Localization, in the context of supply chain management, refers to the strategy of manufacturing and shipping goods locally, aligning production with market demand. It involves the concept of buying where products are sold and selling where goods are purchased, promoting regional self-sufficiency. Localization has gained prominence even prior to the pandemic, driven by factors such as growing nationalism and environmental concerns. This strategy aims to modify and adapt products to meet the specific needs and preferences of local markets, including the translation of packaging, labeling, and other product-related information. By reducing reliance on global trade and manufacturing, localization enhances supply chain resilience, particularly in the face of globalization disruptions and uncertainties.

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