A value proposition is a statement that summarizes why a customer should choose a particular product or service. It clearly communicates the benefits and unique value that the product or service provides, solving a specific problem or fulfilling a need better than competitors. A strong value proposition typically includes: Target Customer: Who the product or service is for. Problem: The specific issue or need that it addresses. Solution: How the product or service solves the problem. Unique Differentiators: What makes it different or better than other options available. For example, a value proposition for a fitness app might be: "Our app helps busy professionals stay fit by offering quick, effective workouts that can be done at home, with personalized coaching and no equipment needed."