Quick response in logistics refers to a methodology that allows retailers or manufacturers to promptly communicate their inventory requirements in near real-time. It facilitates effective coordination between retailers and suppliers to meet consumer demands and ensure goods are readily available on store shelves. Manufacturers benefit from quick response by optimizing their assembly line processes based on real-time inventory data. Overall, quick response enhances supply chain management efficiency, enabling companies to streamline operations and reduce costs associated with inventory management. It plays a crucial role in improving responsiveness and agility within the logistics industry.