A quarterly business review (QBR) is a scheduled meeting held every three months between a company and its customers to evaluate the level of contribution towards the customer's success. These meetings serve as a platform to assess customer satisfaction, review project progress, and monitor adherence to agreed-upon key performance indicators (KPIs). QBRs help maintain effective engagement by ensuring projects are on schedule, within or under budget, and aligned with established objectives. By conducting QBRs, companies can foster strong relationships with their customers and proactively address any challenges or areas for improvement, ultimately driving mutual success.