Critical to Quality (CTQ) refers to the specific quality attributes that significantly impact the performance of a process, product, or part. It focuses on the aspects of quality that directly influence customer satisfaction and meet their needs. The term “critical to quality” is commonly associated with the automotive industry but is applicable across various sectors. CTQ is utilized in the design process and quality management approaches like Six Sigma.

By identifying and monitoring CTQs, businesses can pinpoint areas that require improvement to enhance customer satisfaction. It enables organizations to prioritize actions and allocate resources effectively. Additionally, CTQs can be used as benchmarks to compare products and services with competitors, providing insights into areas of competitive advantage and areas that need enhancement.

CTQs are an integral part of quality management, ensuring that processes and products meet the desired quality standards. By focusing on the critical quality attributes, organizations can drive continuous improvement and deliver products that align closely with customer expectations.