Direct to consumer (D2C) refers to the sales channel where a brand will sell their products at retail cost directly to their customers. D2C sales channels often utilize e-commerce platforms and market directly to the end customer instead of through intermediaries like wholesalers or retail outlets. The Direct to Consumer model is becoming more and more frequent as the market experiences a shift away from traditional retail and department stores and brands finding consumers buying directly from them. D2C brands will often sell through their websites and even on social media platforms to negate the cost of renting retail space.

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