Cross-border e-commerce refers to the process of purchasing and selling goods or services between different countries through online channels. It allows consumers in one country to buy products or services from online retailers based in other countries. The popularity of cross-border e-commerce has risen due to the growth of e-commerce platforms and the convenience of online payment systems for international transactions.

This type of e-commerce enables consumers to access a wide range of products at competitive prices and provides businesses with opportunities to expand their customer base beyond their domestic market. Cross-border e-commerce transactions can occur between retailers or brands and consumers (B2C), between businesses (B2B), or between private individuals (C2C).

Cross-border e-commerce operates on a global scale and involves online shopping, digital payments, and other features related to digital platforms and websites. It enables businesses and consumers to engage in international trade conveniently and efficiently.