A customer is an individual or organization that engages in a transaction with a business by purchasing goods or services in exchange for payment. Customers play a pivotal role in the success of a business, as they are the primary source of revenue and growth. They can be individuals buying products or services for personal use or organizations procuring for operational needs. Customers form the backbone of a business’s customer base and are essential for its sustainability and profitability. For instance, FreightAmigo is the customer of the business, as they have contracted with and are paying for the services provided.